Memorandum for the Secretary of Health and Human Services the Commissioner of Food and Drugs

The order directs the Secretary of Health and Human Services and the Commissioner of Food and Drugs to take action to ensure transparency and accuracy in direct-to-consumer prescription drug advertising. This includes increasing the amount of information about any risks associated with the use of any such prescription drug in advertisements, as well as enforcing the Federal Food, Drug, and Cosmetic Act's prescription drug advertising provisions. The goal is to ensure truthful and non-misleading information in these advertisements.