Ensuring Truthful Advertising of Products Claiming to be Made in America

The order directs federal agencies to prioritize enforcement and regulatory action against false “Made in America” or similar American-origin product claims and to coordinate on standards and guidance for verifying such claims. The Federal Trade Commission is instructed to prioritize enforcement, consider rulemaking to hold online marketplaces accountable for failing to verify country-of-origin claims, and consult with other agencies while agencies overseeing government contracts must review and remove misrepresented products and refer violators to the Department of Justice.